Jamaican dancehall star KONSHENS has shared the visuals for “Can’t Stay Sober,” the lead single from his upcoming album, Red Reign.

“Can’t Stay Sober,” now streaming on all DSPs, is KONSHENS’ first release through Ineffable Records, label arm of the multi-faceted Oakland-based music company Ineffable Music Group, which will release Red Reign later this year. KONSHENS co-directed the video with collaborator Kenny Gray.

A moody meditation on the pros and cons of self-medication produced by Jamaica’s Good Good Production, “Can’t Stay Sober” neither advocates for, or condemns, drinking and drug use.

KONSHENS, best known for bashment essentials like “Bruk Off Yuh Back” and “Gal a Bubble” uses the track to comment on the toll that the pandemic and recent societal upheaval have taken on our collective consciousness, and the steps he and others are taking to cope.

“The current climate of the world is forcing you into a state where it’s almost like you can’t stay sober,” KONSHENS says.

He wrote “Can’t Stay Sober” after taking stock of his own drinking, and admitting to himself he might have a problem. “Right now, I drink way too much and this song helped me to realize that, and now I’m taking steps to kick it.”

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Konshens – Can’t Stay Sober (Official Music Video)

Since dropping Friday, the track has received wide support from streaming platforms, with KONSHENS covering Spotify’s Island Pop and New Music Friday Kenya playlists, as well as New Reggae Now and Today’s Dancehall on Pandora.

Red Reign is anticipated for release in Q3 2021.

ABOUT KONSHENS

Konshens is the voice behind many of the biggest dancehall anthems of all-time. A specialist in so-called gyal tunes, hits like “Gal a Bubble” and “Bruk Off Yuh Back” are absolute essentials of the genre, capable of sending dancers into a frenzy the moment they play in a party.

But there’s more to Konshens than one sound.

As collaborations with Nipsey Hussle, The Chainsmokers, Cardi B, Major Lazer, Rick Ross, Nicky Jam, Doja Cat, Enrique Iglesias, E-40, Eve, Jamie XX, Farruko, Pitbull and Clean Bandit attest, he’s an artist whose talents can’t be boxed in.

A constant presence in the Caribbean music space for a decade, he’s set to release his third album, Red Rain, through Ineffable Records in 2021. All told, his tracks have amassed over 1 billion streams.

ABOUT INEFFABLE RECORDS

Ineffable Records is the label arm of Ineffable Music Group, the multifaceted, Oakland-based music company which owns and operates venues and festivals across the USA and manages and releases music from artists like Stick Figure and Collie Buddz.

Since launching in 2019, the imprint has quickly ascended the Billboard reggae labels chart, placing second only to Universal Music Group in terms of total album sales in 2020 after topping that list outright in 2019.

Initially focused on U.S.-based reggae acts, Ineffable Records has in the last year broadened its scope to include artists from the genre’s home in the Caribbean, signing acts including Konshens and Trinidad & Tobago’s Kes.